Working closely with Rafael Nadal and his team, a rebrand was initiated, to reflect the next chapter of his career. This entailed a deep-dive into his explosive game. as well as his personal life, to ensure that his product had both the performance attributes needed for his playing style, but authentically captured his personality and character. This resulted in a two-year roadmap of new silhouettes, innovative materials, directional color palettes, event inspired graphics, and an overall look that captures his youthful energy, yet shows his maturity both on and off the court.