While at Reebok, David was responsible for directing and creating authentic technology platforms, and exploring new manufacturing techniques and materials, across footwear and apparel. He worked extensively with outside agencies, sports scientists, material developers, and footwear and apparel factories, to develop new, consumer relevant opportunities that improve performance and enhance their fitness experience. During this time, David oversaw the growth of the apparel innovation team from one designer, to a fully functional innovation department - creating a design language for Reebok innovation product, providing design direction for all apparel innovation projects, designing creative direction concepts, and providing seasonal direction for inline.