APPAREL DESIGNER | SENIOR DESIGN DIRECTOR | CREATIVE DIRECTOR
David Steel is a Boston based Innovation Creative, with over 20 years of experience in technical apparel design and creative leadership, for brands such as adidas, Nike, Reebok and Umbro.
He was most recently Senior Design Director of Innovation for adidas, where he was responsible for creating a future vision for sport, by designing holistic innovation concepts, for both the adidas brand, and individual categories and BU’s. This involved creating measurable benefits for both high-profile athletes and the adidas consumer, while creating a unique and ownable design aesthetic for the brand. David led designers in Herzogenaurach, Portland and Brooklyn, and was also the site lead for the adidas Innovation NYC office, in Brooklyn.
2013_2021
06_ADIDAS_COMING 2024