APPAREL DESIGNER | SENIOR DESIGN DIRECTOR | CREATIVE DIRECTOR

J1025
ASCEND
JACKET

REEBOK
2013_2016

J1025 ASCEND JACKET
x
DAVID CLARK COMPANY

The J1025 Ascend jacket is a running specific piece of apparel that applies a function first design ethos. By breaking the garment down into performance needs, and applying the appropriate material and design lines needed to perform at the highest level, I created a garment without any pre-conveived ideas of the silhouette or aesthetic. The result is a performance driven garment, with a bold and unique aesthetic, targeting athletes that are continually looking for a competitive edge. By combining many of the additional accessories and components worn by elite athletes, every part of the jacket provides function and performance benefits to the runner. The woven front provides protection from the wind, the open meshes and batwing construction to the back provides ventilation and freedom of movement, the knit material to the forearms provides warmth and compression, and the zoned ventilation keeps you warm and cool where you need to be. The use of the signature David Clark LinkNet provides increased movement and ventilation, reduced bunching, and protection against wind abrasion and chills.

J1025 Ascend jacket

Applying the same approach as the jacket design, every detail was purposeful and considered. We wanted all of the details to be authentic, or inspired by the stories and insights we gathered from the David Clark Company archive - to provide a rich consumer experience. A hand-made garment bag was created, and custom-made packaging, authenticity certificates, and collectors artwork were all designed and sampled.